Predictably, Ariely book gets noticed

Feb 26, 2008

Back in September, I had the privilege of sitting (with Michael Ruhlman) in the office of Dan Ariely, a professor at Duke’s Fuqua School of Business and author of the just-released book Predictably Irrational.

Ariely had lent me an advanced reader’s copy of his book, and I found it fascinating.

This week, his book gets some great press from The New Yorker and The New York Times.

Anton Zuiker ☄